#10 Just Add Water

1 million plastic bottles are made, sold and transported every minute on this planet. Beverages, cleaning products, laundry detergents, … We’re storing and transporting a lot of things where the primary ingredient is water. And yet we all have perfectly fine water coming out of our faucets at home. To add insult to injury, why are we flushing our toilets with perfectly potable water? Let’s dive in and hear from three entrepreneurs how we can do more with our tap water.

Raf Schoonbaert

Founder Ecopods Antwerp, 🇧🇪 Belgium

After working as a representative in the cleaning industry for a couple of years, Raf wondered if there was a better way to store and transport the heavy and bulky cleaning product containers. Spoiler: there is. He is now the man behind Ecopods (Dutch only) – concentrated cleaners wrapped in tiny biodegradable pods. Just add water and shake!

Patrick Doyen

Cofounder Robinetto Ghent, 🇧🇪 Belgium

A true veteran of the beverage industry, Patrick decided it was time for something else. But it didn’t take long before he returned. Instead of marketing the most popular sodas in the world, he’s now aiming for impact by reducing the amount of water stored and shipped. One billion fewer plastic bottles, that’s Robinetto’s big goal.

Arthur Valkieser

Founder Hydraloop Leeuwarden, 🇳🇱 Netherlands

Although we should definitely do more with tap water, we should also keep an eye on using it effectively, and smart. Which is how, one day, Arthur found himself pondering. If we would redesign the world, we’d never flush our toilets with drinking water. So he set out to invent a home appliance that recycles and filters our household water: the Hydraloop.

Additional notes & links

  • Reuters’ Drowning in plastic does a perfect job of visualizing the amount of plastic bottles that are produced and sold every day. Here’s all the plastic bottles of the past decade, next to Manhattan. 😱
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💦 Just-add-water products are a great way to prevent storing and shipping things that are mostly made of water, in big containers and boxes. Like these @Waterdrop drinks, laundry sheets from @simplelivingeco (UK) or @sheetslaundryclub (US), cleaning products by @iron.and.velvet (UK only) or Solupak (industrial), … Do you know any more? Leave a comment!⠀⁠⠀ ⠀⁠⠀ Our latest episode dives deeper into these, at tomorrowpeople.today⠀⁠⠀ ⠀⁠⠀ #waterdropmoment #drinkmorewater #justaddwater #laundrysheets #tapwater #cleanwater #bottledwater #plasticfree #noplasticbottles #saynotoplastic #plasticpollution #plasticfreeliving #plasticwaste #refuseplastic #plastickills #waronplastic #plasticfootprint #zerowaste #zerowastehome #zerowastelifestyle #zerowastetips #refusereducereuserecycle #wastefree #wastefreeliving #zerowastegoals #ecocleaningproducts #biodegradable #podcast #tomorrowpeopletoday

Een bericht gedeeld door Tomorrow People podcast (@tomorrowpeopletoday) op

  • This is what the Hydraloop looks like:


🎵 All music by Lennart Schoors, except:
How Great Were The Robins – I. Transformation (Instrumental)
Jacob Montague – Apart
Lee Rosevere – Expectations
Lee Rosevere – Betrayal
A.M. Architect – Epoch
Lee Rosevere – Start the Day
Red Licorice – August
Lee Rosevere – Decompress